“Miami Beach has a vibrant arts scene with many galleries and events. The area offers a variety of cultural attractions that appeal to homebuyers.”
Vague. Generic. Google ignores it.
Lofty · SEO + PPC Program
Own Your Local Real Estate Search on Your Lofty (formerly Chime) Site
Built for Lofty (formerly Chime) sites. We publish expert local blog content, configure your saved searches, and run Google Ads that target buyers in your market — so your site captures both organic and paid traffic every single month.
10+
Lofty agents served
8 yrs
Real estate SEO expertise
$550
Flat monthly · no setup fee
24 hr
Response time
The proof
Content that actually ranks
Here's a Miami example — we do the same for your city.
“The Coconut Grove Arts Festival draws 100,000+ visitors each February. The Wynwood Walls have transformed an entire warehouse district into a world-class outdoor art destination, drawing over 3 million visitors a year.”
Specific. Fact-based. Google rewards it.
What we build
What we build for your Lofty site
Every page targets searches buyers are already making — linked together with our proprietary plugin and backed by expert local blogging.
Neighborhood & Area Guides
Comprehensive guides that establish you as the local expert. Schools, commute times, dining, parks, and market data — structured to rank on Google and be cited by AI when buyers ask neighborhood questions.
e.g. "Living in South Tampa Guide," "Best neighborhoods in Raleigh for families"
Saved Searches on Area Pages
Every neighborhood and area guide connects to a Lofty saved search so visitors immediately see live listings — filtered to that exact neighborhood, price point, or property type.
Expert Local Blogging
Fresh, locally-researched blog content published every month — targeting the searches buyers and sellers are already making in your market, structured for both Google and AI search engines.
e.g. "Best time to sell in [City]," "Top school districts in [Market]"
How it works
From kick-off to ranked pages
A predictable, repeatable process — same on every account.
We map your market
We identify the neighborhoods, buyer searches, and blog topics with real search volume in your area — then build a full content calendar around them.
We build your pages
Neighborhood guides and saved searches configured for your Lofty site so visitors immediately see live listings tied to every topic we cover.
New blog content every month
Expert local posts targeting the long-tail searches your buyers and sellers are already making, structured for both Google and AI search.
Listings reinforce everything
Your listings link back to your area pages automatically, building the internal authority Google needs to rank you above generic IDX sites.
Pricing
Simple, flat-rate pricing
One price. No retainer surprises. No agency markup on your ad spend.
Most Popular
SEO
$550/mo · no ad spend required
Full-service content SEO — pages, filters, internal links, and local blog content published every month.
- Market research & content calendar
- Neighborhood & area guides
- Lofty saved searches on area guides
- Expert local blog content every month
- Monthly progress report
PPC
$550/mo · ad spend billed separately
Google Ads management that targets buyers actively searching in your market.
- Google Ads campaign setup & management
- Local search campaigns
- Ad copy & creative strategy
- Keyword research & negative keyword management
- Conversion tracking setup
- Monthly performance report
- Ad spend not included
SEO + PPC
$1,000/mo · ad spend billed separately
The full stack — organic rankings and paid traffic working together in one strategy.
- Everything in the SEO plan
- Everything in the PPC plan
- Unified organic + paid keyword strategy
- Shared reporting dashboard
- Priority support
- Ad spend not included
Also available
Using Speculo or Ruuster for AI nurture?
We run dedicated PPC programs for both AI nurture partners — flat $300/mo, conversion tracking wired into your AI nurture stack.
Ready to see what we'll build for your Lofty site?
Tell us your market and we'll get back to you within one business day.
Why Lofty agents pick us
The Lofty specialist, not a generalist agency
Built for Lofty, only.
We don't divide attention across every platform. Everything we ship is tuned to Lofty's IDX, theme system, and indexing behavior.
Lofty-only expertise
We only work with Lofty sites. We know its IDX quirks, theme system, and what ranks on it.
Hyperlocal, not generic
Every page is built for your specific market — subdivisions, schools, neighborhoods. No template content.
Built to be cited by AI
Pages are structured with the facts ChatGPT, Claude, and Perplexity quote when buyers ask local questions.
Flat-rate, no surprises
$550/mo. No per-page fees. No annual contract. Cancel any month — but most clients stay because the pages keep ranking.
FAQ
Common questions about the Lofty program
Frequently asked questions
Quick answers about how the Lofty program works.
How long until I see results?
Most clients see their first new pages indexed within 2–3 weeks. Meaningful organic traffic typically picks up in 90–120 days as Google evaluates the new content. Long-tail subdivision and area searches move first; head terms take longer.Is this really done-for-you, or do I need to do something?
Truly done-for-you. We handle market research, content writing, page configuration, and the content structure for your Lofty (formerly Chime) site. We need ~30 minutes from you on a kickoff call to confirm your target market and any unique positioning. After that, you're hands-off.What happens to my content if I cancel?
All pages we publish are yours and stay on your site. Your published content remains indexed and visible after cancellation.How many pages do I get each month?
Typically 8–12 new pages in month one (the bulk of the initial market build), then 4–6 per month thereafter — including subdivision pages, area guides, and feature pages. Plus monthly local blog content.Is $550/mo per market or unlimited?
$550/mo covers one primary market area (typically a metro or sub-metro region). Multi-market or multi-state operations get a custom quote — contact us for details.
Get started
Tell us about your market
We'll get back to you within one business day.
- Saved searches on every page — live IDX results matched to each keyword
- Expert local blogging published every month — targeting the searches buyers and sellers make in your market
- Blog content built for AEO & GEO so your site appears in AI-generated search answers